The discovery of perfume happens in adolescence when, at the age of thirteen, he was captured by a friend’s perfume: “Jardin de bagatelle” by Jean-Paul Guerlain.
Since then, his artistic education will develop along the paths of sensorial and olfactory creation.
After University, for fifteen years he immersed himself in the world of Cinema, Theater and Opera, working in the most important Italian theaters as assistant director with master Franco Zeffirelli and director Marco Bellocchio.
From this fund of experience, made of images, notes and accords, harmonies and counterpoints, he discovers again the hidden treasure of perfumes and smells through the theater tours, which bring him to develop his innate olfactory universe.
His curiosity drives him to discover the world of Artistic Perfumery and to get entirely absorbed in the study of fragrances.
He begins a training path in Italy with “Mouillettes & Co” and continues his study in composition and formulation at “Cinquiéme Sens” in Paris.
He places side by side a first experience with the brand “Etro” and later on he is given an important assignment as Retail Manager of “Olfattorio-Bar à Parfums” in Florence, enriching his knowledge path as sales trainer as well as in marketing and events planning.
In 2010, with his first triptych of perfumed candles for the prestigious Chianti’s wine brand “Castello di Ama”, he creates, with simplicity, balance and originality, the structure of some olfactory emotions, later developing a complete home fragrances line.
In 2013 he starts the Olfactory Creation brand “Infragranti Parfumeur” developing collaboration with important realities in the world of fashion, hòtellerie and furniture among which Flair, Gini Fragranze, Stefano Bemer, Hotel Villa Cheta Elite and Roy Roger’s.
In 2014 the continuous research for new olfactory emotions brings him to the tailored creation of the first fine fragrances.